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How To Make The Most Of Instagram To Market Your Blog

If you are a blogger and you are wondering how best to make sure your blog is as popular as possible, there are many things that you are likely going to want to focus on in order to make this happen. The truth is that it is quite simple and straightforward to market your blog most of the time, but there are some things that you are going to want to be aware of in the process. One of those is the importance of social media, and in this post we are going to take a look at how you can make the most of Instagram to market your blog more effectively.

Pic Credit – CCO Licence

Connect With Facebook

Instagram is a Facebook business which means that you are going to get many benefits from simply making sure that both your Instagram and Facebook accounts are connected. This is usually a great way to bring in so many more people to your Instagram page, for one thing, as you can simply naturally convert them across as you go. So if you are not already connected in this way, this should be perhaps the very first thing you do, in order to make sure you are really going to get it to work for you.

Link To Other Social Pages

As well as Facebook, you should also make sure that you are linking your Instagram to other social media pages too. Essentially, the more of these you connect together, the better, as long as you have made a point of putting a lot of work into your other social pages as well, of course. Do that, and link everything together, and make sure that you are constantly linking back and forth too. You should find that this really makes a difference to how effective all this is.

Focus On Engagement

The most important metric that you need to spend time concerning yourself with is engagement. This simply refers to the amount of interaction with your posts you have. On Instagram, this includes comments and likes, although with Instagram likes gone this is going to be less true in the near future. Regardless, you should definitely focus on having as much engagement as possible, as that is really going to make all the difference in the world to how successful your blog is going to be. You shouldn’t overlook this essential part of the process.

Pic Credit – CCO Licence

Post Regularly

Arguably the most important rule of all is something that is also hugely important for your blog itself: make sure you are posting as regularly as possible. The more you do that, the more likely it is that you are going to get a lot of engagement, and ultimately this is going to make it all so much easier for you. Post regularly, and you can expect more visits on your blog, which is of course the whole idea behind all of this marketing.

As you can see, there are a few things to bear in mind, so make sure that you are considering all of this if you want to really make it work.

Let me know what you think!