A blog is a side hustle, something you love to do which isn’t your main source of income. Also, it’s personal. You started to write about the topics that mean something to you, and if other people like them too, then great!
These two features may make you believe that you don’t need to recruit writers. You’re not an employer – you’re a blogger with a following who wants to be real and maintain an organic experience.
However, the truth is that you may desperately need to hire a content expert to maintain your current trajectory, never mind taking your blog to go to the next level. Here are the reasons why.
You Hate Writing
It’s not that you hate the writing process entirely. When the moment grabs you, the words can flow through your fingertips easily. Still, mostly, you find it a grind and wish you could focus on other areas of your blog. With a head content writer by your side, you can since they take over the content responsibilities. Aside from freeing up time to concentrate on other elements of the platform, your posts will get more traction. Hiring an experienced and skilled writer to churn out articles is better than doing it yourself and resenting it.
You’re Missing Opportunities
This happens all the time. Your blog is growing faster than you imagined, and you have too many things on your to-do list. Instead of investing money in a writer, you attempt to take care of the activities alone. Inevitably, you miss deadlines and future opportunities go down the pan. Even if you only hire a single writer, you can deliver on time and impress potential customers and clients. The knock-on effect is that you’ll impress them with your processes and they’ll use you regularly when they’re in a tight spot.
The World Is Small
The world used to be a big place, but its dimensions have gotten smaller in recent years. This is because of advancements in technology, specifically cloud computing and the internet. Today, the likes of https://www.templafy.com/digital-asset-management/ allow you to upload documents and files to a server and make it accessible regardless of location. That means there is no excuse to avoid hiring a writer to push your blog forward. After all, nobody needs to be in the local vicinity to interact and form a long-lasting partnership.
Content Isn’t Evergreen
You may love writing, and you can maintain your workload effectively. Therefore, it’s tempting to think that you don’t need to search for content writers. However, there is an issue you must consider first – old blog posts. SEO means that you can boost the amount of traffic to your blog without creating new content. All you have to do is repurpose past articles so that they are timeless and age gracefully. Hiring a writer merely to deal with blowing life back into dusty old blog posts is smart if you want to raise awareness.
Where do you stand on the topic? Do you need to hire a content writer?