Benedict Cumberbatch on the launch of Marvel Studios: Hero Acts!
LOS ANGELES, Calif. (October 5, 2016) – Today in a special video message, actor Benedict Cumberbatch, star of Marvel Studios’ upcoming film “Doctor Strange,” announced the launch of Marvel Studios: Hero Acts, a new charitable initiative focused on bringing help and hope to kids around the world.
Marvel Studios is launching the first Hero Acts campaign, from now until the end of the year, Marvel Studios will donate five dollars ($5) to Save the Children, up to U.S. one million dollars, for every fan who uploads a photo of themselves in their favorite Marvel hero pose. Marvel Studios is collaborating with Fotition, a new social change platform, to power the experience on a brand-new website MarvelStudiosHeroActs.com. Fans will be able to visit the site to upload their photo and choose from a selection of custom Marvel-themed overlays. They will then be able to post their photo directly to the Hero Acts gallery and to their other social channels using the hashtags #marvelstudios #heroacts.
“After the experience of filming portions of ‘Doctor Strange’ in Nepal, our team was inspired to give back to the kids there and wanted to establish a larger ongoing program in support of children facing extraordinary circumstances,” said Kevin Feige, Producer & President, Marvel Studios. “For our first Marvel Studios: Hero Acts effort, we’re thrilled to team up with Save the Children, an organization with decades of experience improving the lives of children around the world.”
With fan participation, the donations made through Hero Acts can help Save the Children provide much-needed learning materials for as many as 123,000 kids in Nepal, Haiti, and the United States. Together, Marvel Studios and its fans can help put these children on a path where they can learn, thrive, and strive toward a better future.
“Save the Children is extremely grateful to be the first nonprofit organization to be part of Marvel Studios: Hero Acts,” said Carolyn Miles, President & CEO of Save the Children. “Even though more children are enrolled in primary school worldwide than ever before, many are struggling to learn and to get a quality education. That is why this collaboration is so valuable. The funds raised through Hero Acts will provide much-needed learning materials in communities where there are few resources, and will boost children’s basic skills to help them succeed in school and in life. The actions taken by Marvel fans will make a meaningful difference for children.”
Whether visiting children in hospitals, granting wishes to children with life-threatening illnesses, or inspiring kids and families through our content, Marvel Studios: Hero Acts builds on the tradition of lending a hand to children in times of need. From our filmmakers to our fans, we believe we each have our own superpower to lend to the world, and Marvel Studios is dedicated to bringing that out in everyone.
From Marvel Studios comes “Doctor Strange,” the story of world-famous neurosurgeon Dr. Stephen Strange whose life changes forever after a horrific car accident robs him of the use of his hands. When traditional medicine fails him, he is forced to look for healing, and hope, in an unlikely place—a mysterious enclave known as Kamar-Taj. He quickly learns that this is not just a center for healing but also the front line of a battle against unseen dark forces bent on destroying our reality. Before long Strange—armed with newly acquired magical powers—is forced to choose whether to return to his life of fortune and status or leave it all behind to defend the world as the most powerful sorcerer in existence.
“Doctor Strange” stars Benedict Cumberbatch, Chiwetel Ejiofor, Rachel McAdams, Benedict Wong, Michael Stuhlbarg, Benjamin Bratt and Scott Adkins, with Mads Mikkelsen and Tilda Swinton. Scott Derrickson is directing with Kevin Feige producing. Louis D’Esposito, Stephen Broussard, Victoria Alonso, Charles Newirth and Stan Lee serve as executive producers. Jon Spaihts and Scott Derrickson & C. Robert Cargill wrote the screenplay. Join Strange on his dangerous, mystifying and totally mind-bending journey when Marvel Studios’ “Doctor Strange” opens in U.S. theaters on November 4, 2016.
About Save the Children
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.
Fotition is a revolutionary new platform that offers users a social experience that doesn’t exist with any other social sharing network or fundraising platform. Fotition is the first social currency exchange. A place where people can post and share photos in exchange for real dollars given by brands to support the causes they care about. As people post and share their photos using the Fotition platform, they are effectively raising money and awareness for the causes they care about. They are also creating communities rallying around those causes, and around the charities, brands, and people that support them. Put simply, Fotition is social change, made social. Fotition is free to the charities, brands, and users, and Fotition does not take a percentage of the donations raised by campaigns.
Fotition also gives charities and brands a way to maintain ongoing engagement with campaign supporters by showing them the impact of the dollars donated. Charities will be able to post updates on the project(s) funded by their Fotition campaigns, which will send notifications directly through the platform to the users who supported those campaigns. This ongoing engagement will help to increase loyalty and awareness for the charities, the brands, and the projects they support. Additionally, Fotition will be launching campaigns for policy change, where a selfie will be recognized as a legal signature on a petition. Fotition was founded by current CEO Christian Johnson in 2015. To experience this groundbreaking platform, visit http://www.fotition.com.